As I wrote here almost two months ago — wow, I’ve been lazy around these parts — I have been working for Halfstack Magazine lately. I’ve been getting up the gall to go full-on backpack journalist by being my own photographer, working from home, emailing the editor, etc.
Anyway, I attended an event Friday for WAT-AAH, a bottled water company with a neat marketing strategy of using street and graffiti artists to design their labels. They expanded to Chicago after art exhibits in New York City and Washington D.C. in recent months. My piece for Halfstack, “Using Street Art to Get Kids to Stay Hydrated,” has the run-down on everything, but here are the photos I didn’t have room for in the writeup.
There’s some gorgeous work in here. There’s nothing monochromatic to be found. Everything is bright, vibrant, and has the rush of passion instead of the rush of impatience. Every brushstroke is fluid and athletic. As WAT-AAH expands to other cities — CEO Rose Cameron told me Philadelphia, Miami, some Texas cities, Los Angeles, and others are in the offing — you should go and get your kids to drink more water by showing them how cool the labels are.